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Basic marketing research - Naresh K Malhotra

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Basic marketing research - Naresh K Malhotra

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Book Title: Basic marketing research

Topic: Market research, Sales & marketing

Number of Pages: 685 Pages

Publication Name: Basic Marketing Research : Application to Contemporary Issues with SPSS

Language: English

Publisher: Prentice Hall PTR

Subject: Marketing / General, Marketing / Research

Publication Year: 2001

Item Height: 1.2 in

Item Weight: 52.8 Oz

Type: Textbook

Subject Area: Business & Economics

Item Length: 10.3 in

Author: Naresh K. Malhotra

Item Width: 8.3 in

Format: Hardcover

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