Marketing: An Introduction (12th Edition)

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Release Year: 2014

Book Title: Marketing: An Introduction (12th Edition)

Number of Pages: 672 Pages

Language: English

Publication Name: Marketing : an Introduction

Publisher: Pearson Education

Subject: Marketing / General

Item Height: 1 in

Publication Year: 2014

Item Weight: 44.4 Oz

Type: Textbook

Author: Philip. Kotler, Gary Armstrong

Subject Area: Business & Economics

Item Length: 10.7 in

Item Width: 8.4 in

Format: Trade Paperback